The LVCVA’s foray into VR technology started about two years ago when it partnered with Google on GeoVegas, a site that featured steerable 360-degree photos and videos inside Vegas hotels and attractions. It functioned like a digital walk-through, enabling viewers to tour a hotel, nightclub or restaurant.

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To create the VR content, R&R Partners worked with the LVCVA and its destination partners to film 360-degree videos of experiences that only exist in Las Vegas  360 video camera arrays, professional tools used for filming virtual reality 360-degree content in various environments.

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Once the videos were created and stitched together, R&R Partners worked with Wemersive to create the Vegas VR app users can download today. Depending on the content of the video, the entire process can take anywhere from one to six weeks to create.

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Vegas VR continues to be one of the most accessible VR apps on the market. All users need is the app, a smartphone and a cardboard viewer. Even without a cardboard viewer, users are able to watch all of the 360-degree videos on the app and interact with the videos using gyroscope, swipe and zoom functions without using additional virtual reality technology.

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This application won the American Advertising “Addy” Award in 2016