Wemersive & The Endless Co. were tasked by Samsung and Agency Partners PMK/BNC to create an exclusive VR experience with Punchdrunk International, creators of the acclaimed live performance, Sleep No More.

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Our installation, Believe Your Eyes, combined elements of the show’s multi-sensory performance with a parallel immersive experience in a Samsung VR headset.

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We installed the project at the Festival de Cannes, where actors invited attendees into a private room. Once inside, attendees were given a Samsung headset, which immersed them in a digital replica of the exact space they were sitting in.

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We crafted a complex production in which every element of the physical space was mirrored in the virtual experience: live actors were doubled as virtual projections, and their voices were carefully synchronized with the spatial audio in the VR video.

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The project maintained the spirit of live theater while integrating digital theatrics only possible with VR technology. Believe Your Eyes was awarded a Cannes Lions prize in 2018.